PHRS aids flood victims through Phil Travel Mart
By: Fudge Tajar
MAKATI CITY – August 10, 2012 The Philippine Hotel Reservations Service (PHRS) encourages participants of the 23rd Philippine Travel Mart (PTM) to donate a portion of their earnings to emergency humanitarian assistance programs in order to play a part in helping our kababayans who are in distraught caused by the recent calamity that hit our nation.
As the annual event is organized to improve the Philippines’ tourism prowess, the spirit of bayanihan which is inherently Filipino must be present in local travel trade shows such as the PTM, said PHRS CEO and co-founder Lila Marquez-Rosenberger. In line with this, PHRS has launched their Book and Help+ campaign where Php 50 of the proceeds for each travel booking will be donated to ABS-CBN’s Sagip Kapamilya in order to provide food and non-food relief to affected communities of the flood.
This would enable to encourage and inspire people to participate in helping those who are in need in their own little or big way as individuals, groups or private companies, Rosenberger added. PHRS wishes to provide an opportunity for our PTM attendees to give assistance to flood victims while uplifting our local tourism industry by discovering more of the Philippines. PHRS will be providing accommodation packages with add-on tours as they tie up with the country’s leading airlines in bringing big discounts on All-in Domestic Travel Packages throughout the PTM.
The Philippine Travel Mart is going to be held at the SMX Convention Center in Pasay City from August 10 to 12 with around 250 exhibitors presenting their tour products in the event. Like most trade shows, the PTM will still feature classic destinations such as Bohol, Boracay, Cebu and Palawan. Individual tour packages are also available along with informative seminars and educational activities being part of the three-day activity. You may visit the PHRS website at http://www.philippinehotelreservations.com/ for more information or visit them at Hall 4 Booth L and M, SMX Center during the PTM exhibition.